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How does user experience (UX) affect productivity?

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Understand what user experience (UX) is and how UX affects the productivity of a company's employees.

The concept of user experience (UX) emerged in the mid-1990s and has gained more and more importance over the years. Currently, UX is present in the most diverse companies, helping to optimize digital products and services. But have you ever wondered how UX affects the productivity of professionals?

In a reality where almost everything is done digitally, having adequate digital platforms with good usability is essential for organizations that want to simplify and make processes more practical.

After all, well-supported applications make day-to-day work easier and have fewer errors and system failures that affect users' performance and jeopardize results.

Want to learn more about the importance of user experience (UX) in productivity? Keep reading this article we’ve prepared.

What is UX?

UX, or User Experience, is a concept created in the mid-90s by Donald Norman, then an engineer at Apple. Norman was one of the first professionals focused on the development of practices aimed at user experience.

Put simply, UX consists of what the user feels when using an application, such as a website, application, system, platform, among others. That is, it represents the entire customer experience while using a product or service.

UX is totally user-focused. Therefore, professionals in this area work to optimize the navigation and usability of applications, ensuring that users have good experiences.

UX specialists work with various elements, such as navigability, responsive design, adequate content, pleasant layout, among others, creating systems and promoting improvements according to the needs of public presentation.

How does UX affect productivity?

Now that you know what UX is, check out how this concept could help the productivity of teams within organizations.

  • Greater efficiency

    As we’ve mentioned, the vast majority of day-to-day activities are carried out digitally, and companies are no different! Considering that teams need to use specific software and platforms, prioritizing a good usability experience in these systems is essential to make the work of employees more efficient, agile and productive.

  • Work time optimization

    The use of software with good usability and that provides a pleasant user experience optimizes working time, as it prevents employees from wasting time trying to "decipher" the processes and the functioning of internal systems.

Every manager must keep in mind that employees are the first customers of a company. Therefore, they must be valued as much as the external public.

By incorporating UX elements into the systems and applications used in the organization's daily life, the usability of the platforms as a whole is optimized, ensuring more agile processes, increases in productivity and better results.

So, how about investing in UX in your business?

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